top of page

We translate stories, roots, and rebellion into color, form, and meaning,

Crafting brands that move with soul and strategy.

IDENTITY IS ART

ABOUT

MARA is a creative brand house directed by Carla García.
 

With a background in brand strategy, creative direction, and art, MARA works at the intersection of identity, culture, and visual expression.

CMP21381.jpg

Join the MARA newsletter

A SPACE WHERE BRAND STRATEGY MEETS CREATIVE DIRECTION

I share brand insights, visual thinking, and practical resources for conscious and creative brands straight from the studio.

SERVICES

NOT JUST SOCIAL BUTTERFLIES

Asset 46_300x.png

Brand Strategy & Identity

Brand positioning & narrative

Naming & verbal identity

Visual identity systems

Rebrands & brand guidelines

Icon4.png

Creative Direction

Art direction for brands & campaigns

Concept development

Visual storytelling

Campaign ideation

Brand Campaigns & Culture

Icon3.png

Brand launches

Cultural & institutional campaigns

Festival & event branding

Government & social impact campaigns

Digital & Visual Systems

Icon5.png

Web design & creative direction

Motion & animation direction

Visual systems for digital platforms

Minimal is tired.
2026 is not.

Subscribe to our newsletter and get the report

Untitled-1.jpg

PORTFOLIO

SEE RESULTS,
SEE REINVENTIONS

TOTAL Aruba Rebrand

2023

AMONG OUR CLIENTS

PROUD TO HAVE CREATED PROJECTS FOR

TESTIMONIALS

STRAIGHT FROM THE FEED

“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”

JAMES SAHLEW, MN

“Share something positive a past client has said and encourage potential clients to get onboard...”

HALIT KEIGAD, FL

“This is the space to share a review from one of the business's clients or customers.”

MOIZ RUDENS, CA

bottom of page