Branding, creative direction, and visual systems for brands built to last.
At MARA, we don't offer isolated design tasks. We build brand systems.
Our services combine strategy, identity, creative direction, and ongoing management to help businesses grow with consistency, clarity, and a point of view, across digital platforms, campaigns, spaces, and content.
Brand Strategy & Visual Identity
This is where your brand gets its thinking.
We define what your brand stands for, who it speaks to, and how it should be seen in the world then translate that into a visual identity system that holds together across every touchpoint.
Strategy and design are not separate steps here. They happen together, because a logo without positioning is just a shape, and positioning without visual expression is just a document.
What's included:
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Brand positioning and strategic statements
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Brand personality, archetype, and values
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Tone of voice direction
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Creative direction and visual language definition
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Logo design and logo systems
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Color palette and typography systems
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Brand patterns, compositions, and iconography
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Brand guidelines and brand book
This is right for: New brands ready to do it properly. Established brands outgrowing their current identity. Growing businesses that need clarity and consistency before the next phase. Companies that have a logo but not a brand.
Creative Direction & Campaigns
A strong identity is the foundation. Creative direction is what makes it alive. We lead the creative vision for campaigns, content, brand moments, and every public-facing expression, making sure everything you put out feels aligned, intentional, and unmistakably yours.
What's included:
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Creative concepts and visual storytelling
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Art direction for campaigns and brand activations
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Direction for photo and video shoots
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Visual direction for content and social media
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Motion and animation direction
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Launch campaigns and brand moments
Brand Direction Retainer
This is an ongoing creative partnership where MARA acts as your external Creative Director. Not a production service. A thinking partnership. We guide your brand's visual language, content direction, and creative decision-making month after month, so your brand grows with consistency and intention rather than improvisation.
What's included:
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Ongoing creative direction and brand oversight
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Visual direction for social media and content
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Design and production of brand assets
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Art direction for shoots and campaigns
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Coordination with designers, photographers, videographers, animators, and copywriters
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Continuous evolution and application of the brand system
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Monthly planning, prioritization, and alignment
Cultural & Editorial Projects
We collaborate on cultural, editorial, and narrative-driven projects that require a strong visual point of view and careful creative direction. These projects are shaped by context and built from a clear creative vision — never by trend.
This can include:
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Festival and event branding
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Cultural campaigns and initiatives
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Editorial design and publications
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Illustrated and narrative projects
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Visual systems for cultural institutions
Brand Thinking Audit
The Brand Thinking Audit is not a visual review. It's a strategic analysis of how your brand communicates, positions itself, and shows up in the world, and where the gaps are costing you.
In five to seven business days, you receive a clear, actionable document that tells you exactly what's working, what's not, and what the strategic priorities should be before any design decision is made.
This is the right first step before a rebrand, a new campaign, a funding round, or any moment where brand clarity matters.
What's included:
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Brand positioning analysis
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Narrative and messaging audit
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Visual identity coherence review
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Digital presence and touchpoint audit
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Strategic recommendations with prioritization
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15–20 page written report + 45-minute debrief call
Investment: $600–$850 USD · Delivered in 5–7 business days
